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Rob Rakowitz

World Federation of Advertisers
Initiative Lead - The Global Alliance for Responsible Media
Rob Rakowitz is a connector and builder of both teams and solutions to create
breakthrough work in the overlap space between media, data, marketing, and

Rob Rakowitz joined the WFA as the Initiative Lead for the Global Alliance for
Responsible Media in July 2019. In this role Rob acts leads and facilitates a community
of 100+ media leaders spanning advertisers, media agencies, and media owners
platforms to address the issue of online safety in the mutual interests of consumers,
brands and the media industry. In this Rob helps to manage strategic direction for the
GARM in collaboration with its Steer Team, the WFA Executive Committee, and the
ANA CMO Growth Council. Rob was instrumental to the creation of the GARM and was
a cofounder in his previous role as the Head of Global Media at Mars.

Prior to his work on GARM, Rob drove a successful 5-year media transformation for
Mars Incorporated that touched on how media drives value and growth at corporate,
capability, and campaign levels across 150 markets. Rob has also had successive
media agency leadership roles at Mindshare, Carat, and OMD where he’s made it a
mission to make media matter to industry-leading global marketers such as American
Express, Procter & Gamble, Visa, McDonald’s, and Hershey’s. Rob’s work has been
recognized by the Internationalist, CMO Club, the 4A’s, Effie Worldwide, and the
Cannes Festival of Creativity.

Rob holds an International MBA from IE Madrid, and a Bachelor of Arts from the State
University of New York at Albany. Rob finds his balance and brings a unique leadership
style from competitive cycling, where he holds and has led teams to multiple state
championships and international recognitions. Rob lives in New York, with his wife
Jessica and their two children Henry and Roxana.

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